Brand Extension
For my FASM 215 class, my group was tasked with creating a brand extension for Girlfriend Collective. This is a newer brand that focuses on sustainable, inclusive and affordable athletic-wear. Our brand extension centered around creating an outwear collection based around different types of sporting activities such as surfing, skiing and hiking. This brand extension would bring in a wider target audience looking to wear sustainability in their day-to-day active lifestyles.